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Jack and Coke (also referred to as JD and Coke or Jack Coke) is a cocktail made with Jack Daniel's whiskey and Coca-Cola. The drink is usually served with ice in an old-fashioned glass or a Collins glass. The first mention of the drink, also referred to as Bourbon and Coke, is in 1907, in the report of an employee of the United States Bureau of Chemistry. According to ''Massachusetts Beverage Business'',〔 the popularity of the Jack and Coke combination was on the rise. Mike Keyes, Jack Daniel's Senior Vice President and Global Brand Director, was quoted in 2007 as saying that "Over time, more of Jack Daniel's is being consumed with mixers, such as Coca-Cola."〔Walker, Tracy. (Walker ). ''It's clear that brown spirits have gained momentum, particularly the Tennessee whiskey segment.'' Retrieved February 1, 2007.〕 ==Advertising== The term "Jack and Coke" was used in some combined advertising for Jack Daniel's and Coca-Cola, and several products were created as part of this marketing campaign, including bar signs and taps.〔Image: (Jack & Coke Bar Tap ). Retrieved February 2, 2007.〕 Around 1996, Jack Daniel's released a canned beverage called "Jack Daniel's and Cola", a mixed beverage of the same type as Jack and Coke, in several markets in the South Pacific, including Australia and New Zealand.〔Collins, Glenn. (The New York Times ). (January 18, 1996). ''THE MEDIA BUSINESS: ADVERTISING -- ADDENDA; Additional Work On Jack Daniel's.'' Retrieved February 1, 2007.〕 抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)』 ■ウィキペディアで「Jack and Coke」の詳細全文を読む スポンサード リンク
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